Some Daily Print Circulations Down 20%

Four regional daily titles lost more than a fifth of their print circulation in the first half of 2019 according to figures compiled by HTFP.

The Leicester Mercury, Nottingham Post, Lancashire Telegraph and Cambridge News all saw their overall circulations drop by 20pc or more in the period January to June, although all four titles performed better when free copies and bulk sales were disregarded.

For the second year running, the Belfast-based Irish News was the best-performing UK title of those audited by ABC, losing just under 5pc of its circulation in the first six months of the year.

However Carlisle daily the News & Star, which like other Newsquest-owned titles is now audited by BPA Worldwide, saw its east edition print circulation fall by just 0.68pc making it the top performer across both auditing bodies.

ABC BPA

Earlier this year, ABC announced it would no longer be publishing a six-monthly report on circulation figures for regional titles, saying it wants to get figures for individual titles published within five days of submission rather than wait for a particular date before publishing them en masse.

Meanwhile Newsquest announced it was pulling its titles out of ABC with effect from 1 April, and that future audits would be carried out by BPA.

Using figures available online from both organisations, HTFP has now put together the first comprehensive report bringing together all daily titles that continue to be audited on a six-monthly basis.

The list does not include any weekly titles as hardly any now report their figures six-monthly, with most having moved to annual auditing.

Apart from the Irish News, the best-performing daily titles in the ABC audit were the Paisley Daily Express, which saw its overall circulation drop 6pc, and the Dundee Courier and Manchester Evening News, both down 8pc.

The Press & Journal, Belfast Telegraph, East Anglian Daily Times and Eastern Daily Press were all down 9pc with every other daily listed recording a 10pc-plus drop.

Excluding bulks and free copies, the MEN was down 14.14pc, but the Derby Telegraph – which lost 18pc of its total circulation including bulks and frees – is down only 8pc in terms of single paid-for copies alone.

The Leicester Mercury and Nottingham Post were both down 27pc in terms of overall circulation, but 18pc and 12pc respectively when bulks and frees are excluded.

The officially-published BPA figures for Newsquest do not include a year-on-year comparison as this is the first time they have been audited by the new provider.

However when this year’s BPA-audited figures are compared with last year’s ABC-audited data, the best-performing titles are the News & Star and Brighton daily The Argus, whose overall circulation dropped just 2pc.

By contrast the Lancashire Telegraph was down 25pc year-on-year in terms of overall circulation, but when bulks and frees are excluded, sales of the Blackburn-based title dropped by 14.8pc.

The Bolton News, Worcester News and Bradford Telegraph and Argus all recorded single-digit declines when bulks and frees are disregarded.

The tables below include only daily titles which have reported figures on a six-monthly basis covering the period January to June 2019.

Almost all weekly titles now report annually, while a small number report them monthly.

Table 1.  Overall circulation January to June 2019

TitleJan-Jun 2019% Change YoY
Irish News31,995-5%
Paisley Daily Express4,121-6%
Dundee Courier31,544-8%
Manchester Evening News33,633-8%
Press & Journal41,689-9%
Belfast Telegraph32,538-9%
East Anglian Daily Times12,015-9%
Eastern Daily Press24,308-9%
Lancashire Post7,436-11%
Yorkshire Post18,534-11%
Evening News6,026-11%
Birmingham Mail13,606-12%
Dundee Evening  Telegraph10,918-12%
News Letter11,829-12%
The Scotsman14,938-12%
The Sentinel, Stoke19,476-12%
Aberdeen Evening Express18,266-13%
Yorkshire Evening Post8,951-13%
Liverpool Echo30,358-13%
Newcastle Chronicle17,974-13%
The News, Portsmouth12,832-13%
Sheffield Star11,910-13%
Shropshire Star18,891-13%
South Wales Echo10,942-14%
Express & Star36,276-14%
South Wales Evening Post14,283-14%
Coventry Telegraph9,754-15%
Hull Daily Mail18,559-15%
Ipswich Star5,107-15%
Teesside Gazette13,851-15%
Plymouth Herald11,479-17%
The Post, Bristol10,878-17%
Derby Telegraph13,810-18%
Cambridge News6,337-21%
Leicester Mercury15,460-27%
Nottingham Post10,890-27%
BPA figures (Newsquest) *
Carlisle News and Star West1,741-1%
The Argus, Brighton10,018-2%
Carlisle News and Star East4,467-6%
The Bolton News7,589-8%
Worcester News5,551-8%
Telegraph & Argus, Bradford10,363-8%
The Mail, Barrow4,869-9%
The Press, York10,743-11%
Oxford Mail8,141-11%
Bournemouth Daily Echo10,352-11%
Southern Daily Echo12,238-12%
The Northern Echo18,089-12%
Swindon Advertiser7,547-12%
Dorset Echo7,736-12%
Colchester Daily Gazette7,222-14%
The Echo, Essex13,902-15%
South Wales Argus8,110-15%
Lancashire Telegraph6,545-25%
The Leader, Wrexham5,698N/A
* Comparison with ABC figures for Jan-Jun 2018.

Table 2. Single paid-for copies January to June 2019 (ie excluding bulks and frees)

TitleJan-Jun 2019 less bulks/frees% Change YoY
Irish News31,814-4.93
Paisley Daily Express4,121-5.87
Dundee Courier31,323-8.04
Derby Telegraph13,516-8.56
Press & Journal41,359-9.20
Eastern Daily Press24,308-9.26
East Anglian Daily Times12,015-9.41
Ipswich Star5,107-9.61
Evening News6,026-10.92
The Sentinel, Stoke19,455-10.96
The Scotsman12,200-11.20
Lancashire Post7,436-11.41
Yorkshire Post17,276-11.52
News Letter11,704-11.66
Birmingham Mail13,574-11.67
Dundee Evening  Telegraph10,875-11.95
Belfast Telegraph23,547-12.25
Liverpool Echo30,310-12.64
Sheffield Star11,910-12.80
Nottingham Post10,789-12.85
Aberdeen Evening Express18,231-13.01
The News, Portsmouth12,819-13.19
Yorkshire Evening Post8,951-13.28
Newcastle Chronicle17,974-13.40
Shropshire Star18,057-13.50
South Wales Echo10,927-13.61
Manchester Evening News17,800-14.14
South Wales Evening Post14,202-14.23
Teesside Gazette13,851-14.52
Coventry Telegraph9,754-14.72
Hull Daily Mail18,518-14.95
Express & Star29,417-16.96
Plymouth Herald11,434-16.98
Cambridge News6,314-17.64
The Post, Bristol10,711-17.72
Leicester Mercury15,350-18.17
BPA figures (Newsquest) *
Carlisle News & Star West1,741-0.68
The Bolton News7,589-7.07
Worcester News5,551-7.41
Telegraph & Argus, Bradford9,963-9.72
Bournemouth Daily Echo10,352-10.15
The Argus, Brighton8,086-10.30
Oxford Mail8,106-10.30
Southern Daily Echo12,231-10.49
The Northern Echo18,089-10.99
Dorset Echo7,736-11.08
Swindon Advertiser7,200-11.37
The Press, York10,416-11.51
The Mail, Barrow4,668-11.71
Carlisle News & Star East4,136-12.43
Colchester Daily Gazette7,185-12.70
The Echo, Essex13,835-13.40
Lancashire Telegraph6,545-14.81
South Wales Argus7,525-14.92
The Leader, Wrexham5,698N/A
* Comparison with ABC figures for Jan-Jun 2018.

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